Common tree scams and sales tactics you may encounter
At some point as a property owner, you’ll likely need tree services whether you’ve planned for it or not. As a first timer, it can be hard to know what’s normal, what is a red flag and what is a scam. Due to many homeowners not being familiar with the tree industry, some tree companies take advantage of this. It is very important to find the right tree company that does not take advantage of their clients. This article will walk you through the most common deceptive tactics and actual scams you may encounter and what to do about each one.
The difference between a scam and a sales tactic?
It is important to understand the difference. Some of what you’ll encounter are aggressive sales techniques, pressure tactics or upselling techniques. These are also frustrating but they are different from outright fraud. Real tree service scams also exist such as companies taking your money and disappearing, doing bad work and refusing to return or perform work you did not authorize. Both are worth knowing about.
Sales Tactic: "Urgency"
This is one of the most common pressure tactics used in the tree industry. A tree company will likely tell you that a tree in your property is dangerous and needs to be dealt with immediately. They know that by scaring you, it will push you into making a decision on the spot.
How to handle: It is important to communicate with the tree company calmly that you’ll be getting additional estimates before making a decision and you need time to make a decision. A reputable company will respect that and give you time. If they push back with a warning, or say that “this can’t wait” or try to offer a discount only if you decide today, that’s a red flag. Most tree companies can come out within 24 hours for an assessment if you call a few hours before sunset.
Tree Scam: "Your trees need a trim"
Another common scam, especially used on first time homeowners or older residents who may be less familiar with tree services. A company tells you your trees need trimming when, in reality, they could go much longer without service. The goal is to generate work that isn’t actually needed yet.
How to handle: Ask questions.
When does this tree need to be trimmed? What happens if I wait? A professional with your best interest in mind will answer these honestly.
A company using this tactic will often respond with vague warnings or get annoyed that you’re asking. Getting a second opinion from another company is always a good idea when you’re unsure.
Tree scam: " Trim more trees and save"
This tactic targets homeowners with multiple trees or commercial property owners. A company will suggest bundling several trees to get a deal, often adding trees to the scope that don’t actually need service yet.
How to handle: Before agreeing to any bundle, walk your property and assess which trees genuinely need attention. Compare estimates from multiple companies and make sure any bundled quote specifies exactly what will be done to each tree.
Tree Scam: "suspiciously low prices"
If an estimate is significantly lower than every other estimate you’ve received, that’s worth questioning. Very low prices often mean the company is cutting corners on insurance, safety, or quality. Some companies use low prices to get you in the door, then add charges once the work is underway.
How to handle: Ask the company directly how they are able to come in so much lower than competitors. Their answers will tell you a lot. “We’re small and have low overhead” is a reasonable explanation for modest savings. If they can’t explain it or get defensive, proceed with caution. Use the price range in the tree service calculator to help you identify whether a quote is genuinely competitive or suspiciously cheap.
Tree Scam: Upfront Cash Demands
This is one of the most clear cut scams in the industry. A company asks for full payment or a large deposit before any work begins then disappears or does minimal work refuses to return.
Tree services are often unplanned expenses and homeowners aren’t always familiar with what’s needed, it creates opportunities for bad actors. The best protection is to get multiple written estimates, verify insurance,avoid paying cash upfront, and don’t let them push you to a decision.